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Personal & corporate brand storytelling. Storytelling for persuasion! Use storytelling to make impactful arguments.
Created By Sharpening your Axe .
4.3 STAR RATING
27,187 students
enroll now🤔 Looking for a strategic guide to master business storytelling, brand building, and engaging narratives?
🤯 Ready to elevate your brand and connect deeply with your audience through powerful storytelling?
🙌 Eager to discover the secrets of crafting compelling brand stories and creating captivating marketing content?
🏗️ Craving actionable strategies to generate buzz and enhance brand visibility organically?
🎨 Passionate about learning how to establish a compelling brand identity from the ground up?
💻 Dreaming of implementing storytelling techniques that drive long-term business success?
Learn at your own pace with over 4 hours of pre-recorded video lectures that you can access anytime.
Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.
Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.
Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.
Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
- Learn to create imagery in that inspires emotion
- Storytelling for a job interview
- See how I create unique imagery in poetry
- Tell emotion-inspiring, memorable stories that leave a lasting impact on your audience
- Tell your corporate story better
- Persuade better from now on by telling convincing stories that go beyond just the facts
12 sections • 47 lectures • 3h 57m total length
Introduction to storytelling and persuasion 11:56
Story structure at its basic elements in storytelling 06:54
Character building in your story04:37
Storytelling exercise - let's take a boring story and give it human appea021
Storytelling exercise - let's build a story from scratch04:57
Introduction to show-don't-tell for great imagery and persuasion 03:56
Show-don't-tell storytelling in job interviews so interviewers see your best07:35
More practice for show-don't-tell for storytelling and building vivid imagery 06:27
Show, don't tell on a resume | 06:05
Show, don't tell - for storytelling in creative writing and poetry07:52
Storytelling with your voice: convey emotion and make the audience feel06:26
Example of a professional storyteller and how he uses his voice03:53
What makes a good story and effective storytelling04:36
Story medium02:31
Planning for the medium and audience | 05:11
Corporate brand story by using the storytelling elements we've been learning05:54
Storytelling with a case study - one of the most effective tools for businesses05:00
Personal story for an interview or at work - using storytelling elements 07:57
Tell a great first-impression story 06:24
Storytelling exercise03:21
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Storytelling quiz | 3 questions
Storytelling with your domain and brand name that connects to your audience | 09:05
Section introduction - video and audio equipment to aid your storytelling01:24
Five camera options to film your video04:49
Microphones for better audio06:03
Lighting and shadows05:31
Improving lighting, background and shadows with better equipment 05:23
Body language section introduction for better storytelling on video03:09
Clothing and appearance05:54
What if you have an accent like I do - enunciate better during storytelling | 03:34
Parasite words in speech - how to recognize and get rid of them for storytelling03:36
Section introduction - storytelling in presentations01:32
Creating an account in Google Docs so we can use Google Slides 02:19
Looking at templates in Google Slides for visually nicer storytelling 05:13
Creating a nice, custom opening slide for your presentations | 06:19
Creating beautiful and clean information slides with images and animations | 08:49
Section Starting to create a pretty slide for informational slides in Google Slides06:57
TEDx presentation guide for how they do storytelling 04:33
Presentations quiz | 1 question
Advanced presentations quiz | 2 questions
The proofreading of your writing and storytelling - section introduction | 02:08
Checklist for proofreading | 01:32
Proofreading an email | 08:26
Not re-reading what we expect and using different perspectives | 05:20
Word document features and services you can ask for or hire | 04:41
Proofreading longer texts by printing it out | 02:13
Proofreading exercise | 00:30
Proofreading exercise - answer | 03:12
How to get the storytelling course certificate | 04:54
Thank you for taking this storytelling course00:30
No prerequisites
Learn storytelling in two ways:
1) The traditional story arch and all the important story elements
2) Create creative imagery with your writing and vocal presentation that inspires emotions in your audience, becomes memorable, and leaves a lasting and impactful lesson and impression.
USE EMOTIONS FOR PERSUASION
People make decisions emotionally much more than logically. That's why great storytelling is about painting a picture in someone's mind and making them see things your way. In this course, you'll learn how to create imagery with your writing and make people see your vision in addition to responding to facts and figures.
USE STORYTELLING IN THESE SETTINGS
- Impress at a job interview
- With corporate team-building
- Help people know you better in personal relationships
- Create better business presentationsStorytelling using video
- Make more convincing arguments that have true emotional appeal
- Tell your personal brand story
- Tell your corporate brand story betterUse storytelling and imagery in creative writing like songs or poems
FILLED WITH STORYTELLING EXERCISES AND OPPORTUNITIES TO PRACTICE
Many of the videos give you a chance to create your own stories and compare them with how I'd write them. This makes the course more interactive and helps you test your own storytelling.I made this storytelling course to be immediately applicable and practical, so don't just learn the storytelling techniques in this course, but also practice them in the course exercises and in your professional writing. You'll become great through practice.
DIFFERENT STORYTELLING MEDIUMS: TEXT, VIDEO, AUDIO, PRESENTATIONS
Learn how to adjust your stories for different medium ranging from YouTube videos to in-person job interviews to writing. Today, we share our stories in so many ways: video, audio-only formats, text, PowerPoint presentations, and even animations. Even video alone can range from under-60-second clips to 5-minute clips to full movies.The different mediums necessitate that we must be able to change our story format seamlessly while still communicating our story message. For that, we must have crystal clear focus on what we must communicate in our storytelling, and create that imagery to help our audience connect logically and emotionally.
CORPORATE BRAND STORYTELLING
Many corporate brands have cheesy-sounding stories that are not only not-too-believable, but feel disingenuous. That defeats the purpose of working on your storytelling, and actually backfires. Such storytelling errors are also very difficult to catch because your clients don't come to you to say that your brand storytelling turned them off.In this course, we'll focus on sensitive and realistic storytelling that will resonate with your clients, and win over their hearts in addition to their minds.
STORYTELLING FOR YOUR PERSONAL BRAND AND CAREER
Throughout your career, you'll portray yourself in a certain way: as a quick learner, an honest person, a good teammate, etc. There are many traits that you can choose to include in your personal brand. In this course, we'll also go over how to portray yourself the way you want to be seen by peers and co-workers.
This is useful for everyone
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