Crafting a Powerful Marketing Plan: Template & Example for Success

Innovative approach for a winning offline and digital marketing plan
(important part of your business plan)

Created By Sharpening your Axe .
‍4.4 STAR RATING
9,663 STUDENTS

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is this you?

you are...

πŸ€” Seeking a structured blueprint to navigate the complexities of modern marketing?
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🀯 Ready to propel your business to the forefront and attract a dedicated customer base?
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πŸ™Œ Yearning to unravel the secrets of crafting compelling marketing messages and captivating visuals?
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πŸ—οΈ Craving actionable strategies to generate buzz and drive organic brand discovery?
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🎨 Eager to unlock the secrets of building a successful marketing plan from the ground up?
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πŸ’» Dreaming of implementing marketing strategies that ensure long-term business success?

IF YOU CAN RELATE TO ANY OF THESE, THEN Crafting a Powerful Marketing Plan COURSE IS FOR YOU

4.5 hours on-demand video

Learn at your own pace with over 4.5 hours of pre-recorded video lectures that you can access anytime.

19 downloadable resources

Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.

Access on mobile and TV

Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.

Full lifetime access

Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.

Certificate of completion

Earn a certificate upon completing the course, a valuable recognition of your accomplishment.

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What you will learn

- Easy step-by-step tutorials to write a great marketing plan quickly, without costly mistakes
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- Get examples of plans suited for your type of business in 2023
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- Attentive and caring instructor: 99% of questions answered within 24 hours

- Most effective strategies to promote local service businesses, freelancing services, eCommerce, affiliate, self-branded businesses, and innovative start-ups
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- Innovative approach: Start with a 2-sentence digital marketing plan, expand it to a 1-page marketing plan and then to a full and professional plan
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- Create a digital marketing plan quickly and professionally.

Course Content

10 sections β€’ 62 lectures β€’ 7h 27m total length

Marketing plan course introduction

Marketing plan course welcome and how to take the course |Β 03:52

How to get your marketing plan template | 03:25

Unique approach to starting to create your marketing plan

Infographic to help you create a marketing plan | 04:08

What is a marketing plan, what makes it good, common mistakes & why you need it | 06:33

Basic marketing plan for an Ecommerce product | 04:47

Local business marketing plan example |Β 05:25

Agency or services (marketing, web development, design) company marketing plan | 05:08

Marketing plan for a blog or YouTube or podcast or influencer or coach |Β 03:14

Marketing plan for a marketplace, platform, or big website domination | 03:02

Marketing plan for an innovative new product or website | 04:59

B2B company marketing plan | 04:09

Affiliate business marketing plan | 02:51

Marketing plan company and strategies overview | 02:19

Real example of my own marketing plan

Section introduction in which I walk you through my practical marketing plan | 04:54

Overview of my marketing strategies | 08:07

How marketplaces work | 05:41

Marketing strategy and marketing plan for my YouTube music channel | 08:59

My marketing deadlines, time horizons, and approximations | 09:12

My marketing budget: Tricky | 05:48

Full Marketing Plan For A Service Agency

First sections of a full agency marketing plan | 04:03

Services section for the marketing plan | 01:31

Lead generation and lead-warming strategy | 02:48

Unique value proposition and differentiation for an agency business | 03:45

Target market, demographics, psychographics, and customer avatar | 06:42

Continuing to understand how potential clients look for companies to work with | 04:42

S.W.O.T analysis | 04:19

Goals, deadlines, timelines, and how to set KPI |08:22

Competition | 02:12

Marketing strategies and marketing costs | 06:54

Copy of the plan we are using so you can copy and paste it if you need | 03:58

Full marketing plan section

Professional marketing plan for an influencer business - introduction sections | 05:06

Products section of the marketing plan | 05:31

Free content section part of the marketing plan | 03:31

Differentiation or UVP: How your business is unique? 05:31

Starting to think about the market you are addressing with your marketing plan | 03:36

Your target market to whom you will promote your businessΒ 07:25

Budget and resources | 02:46

S.W.O.T analysis | 03:54

Goals, deadlines, timelines, and how to set KPI | 09:54

Pricing and discounting promotional strategies |Β 03:54

Marketing strategy section | 10:13

Competition section of the marketing plan | 02:57

Basic financials and breakeven analysis (optional) | 02:12

Client case study

Real client example of a million-dollar business marketing plan | 03:34

Marketing plan template and example

Digital marketing plan template and example | 03:13

Another marketing plan example that can be used as a template 5:33

What you can outsource in your marketing

Photo/image creation |Β 03:24

Video is also a blog post transcribed and edited |Β 04:16

Optimize text content creation with transcription services |Β 02:11

Market research and customer validation

Market research section introduction | 01:22

Consumers and people behave differently than they say | 08:38

Starting to identify our target market and getting over initial assumptions |Β 05:32

How to get feedback on business ideas & how to get expert feedback |Β 06:40

Paid options to get business idea feedback |Β 04:34

Focus group costs - few thousand and different if you do it or a firm |Β 05:38

How to run a single focus group meeting | 06:44

Using existing research by research firms | 02:26

Validating business ideas by starting small and testing them in the market |Β 05:18

Conclusion to our marketing plan course

Course conclusion quiz | 1 question

FREE: Copy of my business plan book to help you start your business better | 02:36:38

Course certificate: How to get it if you need it | 04:54

Bonus lecture: Next steps |Β 00:30

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Requirements

- Be enthusiastic of trying the innovative approach to writing a marketing plan in this course. I promise, it will give you better results

- Please try the ideas presented as you go through the course

Description

Identify the most effective strategies to grow your specific business, and create a winning marketing plan that will help you reach your goals. Updated for 2023.

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RECENTLY ADDED

Innovative ways to divide all businesses into 8 major categories and give you the foundation for your company's marketing plan no matter what your business is - this approach is very innovative, try it!More practical examples of my own marketing plan

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NEW UPDATES TO MAKE THE COURSE MORE PRACTICAL

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You asked, and I listened. Many people wrote to me saying that they like the course, but wished it had more practical digital marketing plan examples. So I added my own digital marketing plan example and shared exactly how I treat my own marketing in my own business.

‍WHAT YOU WILL GET FROM THE COURSE

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Learn to write a good and complete marketing plan for your business. Many people simply start their companies with marketing as an afterthought, only to quickly discover that marketing is one of the most important parts of their entire business.Without a good marketing strategy, you won't be able to get clients, and without clients there won't be a real business. So you must take your company's promotion very seriously.

In this course I teach you how to organize your ideas in a marketing plan, and create a good plan of action for promoting your business before starting your company so that you can plan ahead, and have time to research which strategies will actually work for your business to get clients.

‍DIGITAL MARKETING PLAN WITH STRATEGIES EFFECTIVE NOW

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Stop wasting time randomly posting on Facebook and Twitter. Stop struggling with business cards or by passing out flyers. In this course you will learn how to write a professional digital marketing plan, and create the foundation for growth and success.

‍CASE STUDY OF MY DIGITAL MARKETING PLAN

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Note: In this marketing course I share my own digital marketing plan and walk you through different avenues of marketing including my own strategies as an example. This is strictly for educational purposes and not for promotional purposes

‍INSTRUCTOR BACKGROUNDI've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to get a great digital marketing plan, grow your business, and fulfill your dreams.

‍BONUSES INCLUDED*

Many extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course.

‍RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

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If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because1) I care about my students.2) I feel a responsibility to make sure that students get their money's worth from the course.

‍CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE Β 

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When you complete 100% of the videos in this marketing plan course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your marketing plan expertise and that you have completed a certain number of hours of instruction in marketing plans.

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Testimonial

Really learned alot from the individual case study !! Thank you it was worth its weight in gold.

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Terri Lynne R.

He is a true teacher. And delivers his knowledge really well. Shares his experience. I wish the content had examples of other type of companies. But overall really good course.

Patrick S.

Alex is great and easy to listen to. He talks in a way that makes everything feel do-able. It's also impressive how interactive he is with his students. Very inspiring!


Karolina F.

Gained knowledge on Social media aspects and detail information about the Marketing plan - which I would like to take back to work and implement ASAP. Great to hear what Social Media mediums are the best to utilise and is the latest.

harleen S.

Talk to Monique