Driving 2024 Amazon Success: Navigating Amazon SEO, Ads, and E-commerce Marketing

Dominate Amazon Ecommerce sales: Amazon SEO, recommendation algorithm, and Amazon PPC ads. Be an amazing Amazon seller!

Created By Sharpening your Axe .
4.5 STAR RATING
9,158 STUDENTS

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is this you?

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🤔 Uncover a proven framework to dominate Amazon ASO, advertising, and e-commerce marketing?

🤯 Skyrocket your app to the top of the charts and cultivate a loyal user base?


🙌 Craft irresistible app store descriptions and eye-catching screenshots that convert?

🏗️ Develop actionable tactics to generate buzz and drive organic discovery?

🎨 Unlock the secrets of building a thriving business from the ground up within the Amazon ecosystem?

💻 Implement winning monetization models to guarantee long-term success for your app?

IF YOU CAN RELATE TO ANY OF THESE, THEN Navigating Amazon SEO, Ads, and E-commerce Marketing COURSE IS FOR YOU

8 hours on-demand video

Learn at your own pace with over 8 hours of pre-recorded video lectures that you can access anytime.

14 downloadable resources

Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.

Access on mobile and TV

Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.

Full lifetime access

Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.

Certificate of completion

Earn a certificate upon completing the course, a valuable recognition of your accomplishment.

1 article

Earn a certificate upon completing the course, a valuable recognition of your accomplishment.

What you will learn

- Sell more products on Amazon

- Amazon SEO ranking domination - rank #1 in Amazon search

- Successful Amazon ads

- Selling on Amazon like an Ecommerce professional

- Dominate your Amazon product niche

- Get recommended by Amazon

- Best Amazon Ecommerce tools for keyword research and ranking

Course Content

18 sections • 101 lectures • 7h 46m total length

Introduction and warm welcome to this Amazon sales and marketing course

Amazon sales course welcome, what to expect, and how to take the course | 03:14

Keyword research for Amazon SEO - one of the top methods for selling on Amazon

Overview of the 4 top ways to sell Amazon products | 04:52

Starting to work on Amazon SEO | 03:50

Tools and creative strategies to get Amazon keywords | 11:29

Example of a finished list of Amazon SEO keywords | 04:55

Creating the Amazon listing

Starting Amazon SEO by the mastering "relevance" ranking signal with thumbnails | 05:10

Amazon title copywriting to inspire shoppers and rank highly in Amazon SEO | 06:01

Improving a multi-million-dollar seller's description even more | 06:55

Example of my own copywriting for book description and title & what's important | 05:20

My book description re-written and improved | 06:25

Next level sales copywriting that's inspirational and almost like poetry | 04:43

The keyword field in Amazon seller account | 03:41

Confusion over the Amazon platinum keyword | 00:49

How to get better reviews on Amazon

Introduction to section about Amazon reviews & why it is so important | 02:43

Seven principles of review mastery | 05:45

Reversing potential bad reviews and getting good reviews with product listing | 02:29

Long-term strategy to get legitimate reviews at scale with support and community | 06:03

Amazon TOS - ways to get reviews that are not allowed | 04:01

Setting up the Amazon ads

Amazon ads introduction | 02:50

Making profitable and unprofitable ads profitable with secondary strategies | 06:39

Sponsored Amazon ads vs Amazon display ads vs. Amazon lockscreen ads | 03:48

Example and anatomy of a successful sponsored ad | 15:24

How to generate most profitable ad clicks | 07:42

Amazon ACoS and strategies for optimizing ad profitability | 05:58

Case study of a student running low ACOS ads in a niche & using dynamic bidding | 03:47

Disclaimer about the software in the next videos, and how to keep it free | 03:02

Introduction to Helium 10 Amazon keyword research tool | 07:23

Amazon keyword research with Helium10 | 05:14

Penny per click ads: How to find hundreds of RELEVANT misspelled keywords | 03:33

Using the Helium10 Chrome plugin | 02:39

Little more of what the Helium10 plugin can do | 01:24

Further keyword research with Helium to get thousands of keywords | 10:55

New product research with Helium's tools | 10:08

The Cerebo reverse Amazon ASIN tool to help with ads and organic keywords | 04:42

In which countries does Helium10 work? | 00:00

How to set up a brand ad across the top of the Amazon page | 03:37

Better Amazon ads with Artificial Intelligence

Artificial Intelligence for Amazon ads - section introduction | 00:55

My experience reigniting my Amazon business with Xmars and Amazon ads | 05:23

Update on the coming changes to the course | 01:54

Xmars pricing | 01:11

How to keep your Xmars free for a longer period of time | 01:59

Signing up for the free trial | 01:42

Connecting your Amazon and Xmars accounts | 01:55

Overview of the features including the Artificial Intelligence to run Amazon ads | 03:37

Creating our first ad with Smart Ad Creation Artificial Intelligence | 09:18

Making it clear which examples are used in the course | 01:13

Immediate results and sales, just 8 hours after setting up the ads with Xmars | 03:58

How running ads boosted organic rankings, resulting in extra sales | 04:18

Introduction to the Xmars dashboard | 04:41

Showing the dashboard for an existing account | 08:47

Introduction to the ad manager in Xmars to combine AI and manual ad setup | 07:36

More things you can do in the Ad Manager | 04:11

Example of how much more flexibility and options you have with Xmars manual ads | 06:14

Helping the AI: How to adjust the ads to make them more profitable and effective | 05:45

Boosting initial sales through social media - beginning is always the hardest

Social media marketing introduction | 02:56

Twitter marketing: Hashtags, ideal tweet structure and automation | 04:59

Amazon product review videos and promoting them on YouTube, TikTok, Instagram | 05:57

Selling on Facebook | 06:09

Additional creative ways to promote anything

Four potentially scalable ways to promote anything | 11:38

Tool to research products to sell if you can buy inventory

Tool to research products to sell if you can buy inventory | 04:59

Dropshipping with Amazon and price arbitrage

Introduction to Amazon Dropshipping and Amazon arbitrage | 06:19

Amazon arbitrage for white label products and two-step Dropshipping | 01:42

Tool for Amazon Dropshipping, price arbitrage, and Amazon buy box automation | 08:39

Influencer marketing for promoting Amazon products

Section introduction - influencer marketing for your Amazon products | 01:58

Round up posts to get 20 influencers to promote you for free, starting today | 05:11

Setting your Influencer marketing campaign goals | 04:38

Influencer marketing budget | 05:12

Benefits of influencers over ads | 05:01

3 things to look for in an influencer & how to find fake ones & which are good | 12:06

How to manually find influencers | 04:17

Influencer marketing tip using Twitter lists | 03:41

Email template and script to pitch influencers | 04:43

Legal agreement document, disclosures, and FTC to stop influencer abuse | 04:06

Example of disclosing influencer marketing promotion | 00:45

Influencer audience sizes | 02:29

Case study of how inflated follower and view numbers are on TikTok | 05:34

Influencer compensation models | 06:24

Compensation calculator for influencer marketing | 02:10

Starting to work with influencer marketing marketplaces | 11:41

Tapinfluence | 01:52

Socialblade for tracking influencer growth | 02:32

Influencer marketing and tracking its effectiveness

Section introduction: Tracking your social media and influencer marketing | 02:02

Dissecting the Amazon URL to understand how to use it to our SEO advantage | 04:29

Introducing link shortening specifically for Amazon with Pixelfy | 02:18

Starting to use Pixelfy by creating a campaign | 01:26

Explaining the Pixelfy tracking codes | 02:16

Integrating Pixelfy with Twitter ads | 03:12

Showing initial link tracking analytics | 01:09

More powerful URLs you can use with Pixelfy | 02:30

Sign up to be an Amazon affiliate to get extra revenue from your promotions | 03:45

What to do if you don't have sales & common mistakes

Troubleshooting situations where your product doesn't show up in searches | 05:49

Pitfall: Small amount of inventory and can't get more | 03:33

Tracking the rankings of your products | 04:04

Few tips for choosing product searches to target

Criteria I use to choose product categories and searches to target | 06:25

Selling on your own Ecommerce site?

Selling on Amazon vs. your own site like Shopify, WordPress, Squarespace, or Wix | 03:10

Google search to sell your Amazon products

How to use Google search to sell products on your site or Amazon | 03:18

How to make your Amazon listings show up in Google search | 03:36

Niche research in case you are looking for book ideas

Niche research with Google Trends | 04:09

The Netflix effect | 01:46

Amazon Ecommerce course conclusion - thank you for being an amazing student

Course conclusion quiz | 1 question

How to get the course certificate for this Amazon sales and marketing course | 04:54

Congratulations! Thank you for being a great student! And some parting words. | 03:05

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Requirements

Be excited and inspired about selling on Amazon and Ecommerce

Description

The case study used as the example in the course has gone on to create a million-dollar per year eCommerce business selling on Amazon!

Dominate your Amazon product niche by combining the 4 most effective strategies to sell products on Amazon:

- Amazon SEO
- Amazon recommendation algorithms
- Amazon ads: sponsored and display ads
- Create a highly converting Amazon product listing

All these tactics must be combined to boost one another and blow away your competition. When you truly dominate an Amazon product niche, you can build a big business on Amazon.In this course I use examples of two products: 1) My Kindle and paperback book and 2) A physical cleaning product sold by one of my clients who has built a million-dollar business selling cleaning products on Amazon, and it took him under a year with my guidance.

$1,000,000 DOLLAR AMAZON SELLER - CLIENT CASE STUDY

One of my Amazon clients went from not selling on Amazon at all to earning over a million dollars in annual revenue from Amazon. In this course, I show all his Amazon strategies so you can use what he did to grow your Amazon business.
AMAZON SEO

Amazon is a search engine. Most products are sold after people search for them. I'll walk you through how to research Amazon SEO keywords, I'll show you how the Amazon SEO algorithm works, and you will be able to get your products to rank in Amazon search and use that to continuously make sales. And best of all, Amazon SEO is free.

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 750,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.I am an expert in Amazon and Ecommerce. All of my Amazon products rank highly in Amazon SEO and sell well. The same is true for my clients. I share all my Amazon strategies in the course. I've been in Ecommerce for the past 15 years. I'll also show a client case study of an Amazon seller who went from zero to over a million dollars in annual revenue on Amazon.

RECENTLY ADDED

I recently added a brief tutorial on Amazon arbitrage. Amazon arbitrage is not covered in-depth, but there is a mention of it.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because1) I care about my students.2) I feel a responsibility to make sure that students get their money's worth from the course.

DISCLAIMER

Some of the software shown in this course is paid. You can still succeed in Amazon without the paid tools. The paid tools are very helpful, but not 100% required to succeed on Amazon.

Who this course is for:

- Amazon sellers who want to sell on Amazon and master Ecommerce
- Ecommerce entrepreneurs who are wondering how to sell on Amazon
- Book authors who need to sell on Amazon
- Online Ecommerce entrepreneurs who want to get into Amazon FBA

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Testimonial

This subject of Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing is so important for me running my business.Great information from this course is very valuable due to constantly increase of competition and technology innovations.

Mark W.

Good Amazon sales course. It's very current and updated with Amazon marketing strategies that work now ranging from Amazon ads to free Amazon marketing like the Amazon SEO and the recommendation algorithm.

Tribe

The information was very useful. I did not know about google ads and what you can do with it. Very helpful

Mirtha T.

This Amazon marketing and sales course is doing a good job explaining exactly how to sell on Amazon

Peter J.

Talk to Monique