How to set up Google retargeting ads with the Google Pixel. Retargeting ads are typically highly converting and cheapest
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1,167 STUDENTS
🤔 Seeking a structured blueprint to navigate Google Ads retargeting and pixel strategies?
🤯 Ready to propel your campaigns to the next level and attract a dedicated audience?
🙌 Yearning to unravel the secrets of crafting compelling retargeting ads and effective pixel implementation?
🏗️ Craving actionable strategies to generate buzz and drive targeted traffic?
🎨 Eager to unlock the secrets of building a successful digital advertising strategy from the ground up?
💻 Dreaming of implementing advanced techniques that ensure long-term advertising success?
Learn at your own pace with over 1.5 hours of pre-recorded video lectures that you can access anytime.
Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.
Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.
Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
- Google Ads retargeting
- Google Ads for a mobile (Android) app
- Google Ads Pixel setup
- Google Ads for a local business
7 sections • 19 lectures • 1h 41m total length
Course Introduction and warm welcome | 01:21
Setting up a fresh Google Ads account | 04:19
Getting comfortable with the Google Ads interface | 01:47
Explaining ad campaigns, ad sets, and individual ads | 03:07
Google Ad Rank score calculation | 07:14
Ad quality score - diagnostic tool | 07:57
Starting your Google Ads first campaign | 04:01
Setting up your general ad settings | 10:38
Choosing your ad keywords wisely: broad match, exact match, and phrase match | 09:48
Finalizing the ad, and ad copywriting with headline and description | 10:22
Google ads callout ideas | 01:48
Case study of optimizing an inefficient ad | 12:22
How to create an ad from your Google Ads (AdWords) interface | 07:09
Setting up the Google Pixel | 03:35
Creating a retargeting campaign based on your custom audience | 03:10
Dangerous ad targeting pitfall with a real example | 03:27
Results of my ads after about 2 weeks | 03:50
Course certificate for this Google Ads course: How to get it if you need it | 04:54
Thank you for taking this Google Ads with Google Pixel Retargeting course | 00:30
Requirement is budget and ability to pay for Google Ads
This course is an introduction to Google Ads, especially how to do Google Ads retargeting.
Retargeting is running ads to people who have already visited your website. People who visited your website are considered "warm leads" who have already shown some interest in your site.
Targeting "warm" leads in better than targeting "cold" leads who know nothing about your business. Warm leads who click your ads and come back are more likely to engage with your business and are typically cheaper to target.This course is relatively short so you should be able to set everything up in one day and begin running your ads.
INSTRUCTOR BACKGROUND
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 500,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THIS GOOGLE ADS COURSE
When you complete 100% of the videos in this Google Ads course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your Google Ads expertise, and that you have completed a certain number of hours of Google Ads instruction.
Entrepreneurs, mobile app developers, local business owners