Marketing Psychology: Neuromarketing Strategies

Marketing psychology - use Neuromarketing and customer emotions to craft better marketing messaging

Created By Sharpening your Axe .
‍4.2 STAR RATING
5,353 students

enroll now

is this you?

you are...

πŸ€” Searching for a structured approach to master neuromarketing strategies and psychological principles in marketing?
‍

🀯 Eager to understand the cutting-edge techniques to captivate and engage your audience on a deeper level?
‍

πŸ™Œ Want to unlock the secrets to crafting compelling marketing messages and irresistible visual content?
‍

πŸ—οΈ Craving actionable insights to drive customer behavior and enhance brand perception through psychology?
‍

🎨 Ready to explore innovative strategies for building a loyal customer base and driving organic growth?
‍

πŸ’‘ Dreaming of implementing neuromarketing techniques that ensure long-term business success?
‍

IF YOU CAN RELATE TO ANY OF THESE, THEN Β Neuromarketing Strategies COURSE IS FOR YOU

1.5 hours on-demand video

Learn at your own pace with over 1.5 hours of pre-recorded video lectures that you can access anytime.

11 downloadable resources

Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.

Access on mobile and TV

Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.

Full lifetime access

Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.

Certificate of completion

Earn a certificate upon completing the course, a valuable recognition of your accomplishment.

What you will learn

- Psychological principles that are at play at different moments when you promote your business
‍
- Psychology in sales

- Emotional Intelligence in marketing and sales

- Psychology of negotiation

‍
- Psychology of social proof and other common tactics

- Common logical fallacies present during marketing

Course Content

9 sections β€’ 31 lectures β€’ 1h 40m total length

Introduction and warm welcome

Warm welcome to this marketing psychology and Neuromarketing course | 01:16

Psychology principles used in marketing

The extent of emotion in marketing, sales, and buying | 03:59

Emotional intelligence about excitement, optimism, and wishful thinking fallacy | 04:02

AIDA | 03:34

The psychological principle of Social Proof in business and marketing

Social proof theory introduction | 06:13

Awards for social proof | 02:44

Testimonials | 05:30

Publicity and "featured in" | 01:20

The psychological principle of Scarcity in business and marketing

How to use discounts to boost sales | 05:01

Scarcity - learn to manufacture scarcity and get people to buy now | 02:51

Common marketing psychology principles

Reciprocity principle - based on cooperation - free or extra value | 03:37

Information gap theory - common in headlines that don't tell everything | 02:50

Pricing

Price labeling 0.99 vs 1.00 | 02:20

Discount strategy and marketing psychology | 04:01

Negotiation skills and hacks

Section introduction | 02:51

Bad-cop, good-cop negotiation technique | 03:57

Who should name the first price? | 03:31

When it's a bad idea to negotiate too much | 07:22

If you have aggressive dialog partners, here are ways to make them calm | 02:49

How to deliver bad news in a negotiation to get better results | 02:59

Logical fallacies and philosophy

Introduction to logical fallacies | 01:08

Inductive and deductive reasoning | 02:21

Case studies can be misleading | 02:25

Example of how to use the case study | 04:18

Statistics vs. case studies | 02:42

Blindly trusting old assumptions | 02:44

Correlation does not imply causation | 01:02

Wishful thinking | 01:27

Group belonging confusion | 04:20

Conclusion - thank you for being an amazing student

Course certificate for this Neuromarketing course - how to get it | 04:54

Thank you for watching this marketing psychology and Neuromarketing course | 00:30

enroll now

Requirements

N/A

Description

Lean marketing psychology, get in the head of your customers, stop guessing, and create marketing materials that inspire desire to buy from you.In this course, you'll learn:
‍
- Marketing psychology in negotiation.
- Marketing psychology in converting a potential customer into a completed sale.
- Common logical fallacies people fall into during the marketing and buying process.
- Emotional Intelligence involved in marketing and negotiation.
- Pricing psychology.

‍IF YOU PROMOTE AND SELL, DO IT WITH DEEP CUSTOMER UNDERSTANDING

‍
You can't take a step in marketing without understanding marketing psychology. When you give a brief introduction of your business to clients or write the headline for your website or product, you must do it in a way that would appeal to your potential customers.

And you can only know what would appeal to your potential customers after you understand marketing psychology.

‍HOW TO MAKE CUSTOMERS CONVINCE THEMSELVES AND USE IMAGERY

‍
Buying is much more emotional that we think. To inspire emotions, we must help the potential buyers see and truly visualize the improvement in their lives after they get your product or service. For that reason, you must use imagery in your writing and visual marketing. If you make people see the right kind of imagery and get their own imagination going, they will convince themselves that they need and want your product.

‍CUSTOMERS ARE MORE THAN JUST DEMOGRAPHICS

‍
You can't just market to certain groups. You must understand the nature of their experience with your product, their daily lives, hopes, fears, and aspirations. The more you understand the core emotions and experiences of your target market, you'll go beyond just thinking of them as people of certain age groups and other demographics, and create marketing materials that appeal to parts of their core humanity, and inspire them to do business with you.

‍WHAT IS NEUROMARKETING

‍
Neuromarketing loosely refers to the measurement of physiological and neural signals to gain insight into customers' emotions, motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.

Who this course is for:

Marketers and entrepreneurs

enroll now

Testimonial

Interesting course topic about marketing psychology, and especially Neuromarketing

Joanna S.

Great and very easy to understand


Oluwaseun a.

I'm a TikTok beginner and found this training very helpful and easy to understand.

Frank S.

this course really helpful for newbies and professionals as well .
‍

Muhammad I.

Talk to Monique