E-commerce PPC Ads 2024: Master Google Shopping & Merchant Center

Product Listing PPC Ads with Google Shopping: Ecommerce sales strategy that is much more effective than basic Google Ads

Created By Sharpening your Axe .
4.6 STAR RATING
2,418 students

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🚀 Looking for a comprehensive guide to master E-commerce PPC Ads on Google Shopping & Merchant Center?

💡 Ready to boost your e-commerce sales with effective Google Shopping strategies and optimize your Merchant Center listings?

🔍 Want to learn how to craft compelling product ads that captivate shoppers and drive conversions?

📈 Eager to discover proven techniques to increase visibility and generate high-quality traffic to your online store?

📊 Seeking practical strategies to manage and optimize your PPC campaigns for maximum ROI?

📦 Dreaming of building a successful e-commerce business by leveraging Google Shopping and mastering Merchant Center tools?

IF YOU CAN RELATE TO ANY OF THESE, THEN E-commerce PPC COURSE IS FOR YOU

1.5 hours on-demand video

Learn at your own pace with over 1.5 hours of pre-recorded video lectures that you can access anytime.

0 downloadable resources

Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.

Access on mobile and TV

Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.

Full lifetime access

Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.

Certificate of completion

Earn a certificate upon completing the course, a valuable recognition of your accomplishment.

4 articles

Articles to help improve your knowledge on the course

What you will learn

- Create Google Merchant account and run highly-converting Google Shopping ads

- More effective for sales than Facebook ads or Instagram ads

- Grow revenue, profits and ultimately your business

- Get cheap ad clicks from lucrative traffic who are currently shopping

- Sell more products and run ads more profitably

- Get better click-through rates on your ad than with regular Google AdWords ads

Course Content

5 sections • 27 lectures • 1h 25m total length

Welcome section

Course and instructor introduction - please watch so you know what to expect | 02:59

Visual difference of Google Shopping ads vs. AdWords ads | 02:37

Creating your merchant account | 15:20

Starting to set up your product feed and linking it to your Google Ads | 03:55

Creating a Google Ads account and linking it to your Merchant Center account | 06:55

Automatic updates setting | 03:21

Setting up the Google Ads and Merchant Shopping ads and starting to run it | 08:23

Creating your first data feed | 01:47

Beginning to fill out your data feed | 02:36

Filling out the product feed | 02:09

Link to the Google product taxonomy | 00:02

Correctly setting your title attribute | 04:18

Link to the Google guide for the title field | 00:03

Optimizing the description field in your product feed | 02:29

Link to the page discussed in previous video | 00:02

Almost there - creating your campaign | 01:42

What is the smart shopping campaign option | 00:16

Starting to run the ads | 01:45

Working with Shopify stores

Connecting Shopify and Google Ads and setting up billing | 02:08

Submitting the ad to Google Shopping through Shopify | 03:14

How to get cheaper ad clicks & more ad impressions

How to begin running your ads from AdWords | 03:42

What if the product doesn't get many clicks at first? | 02:57

How to get cheaper clicks with the Ad-rank and how to boost it | 05:22

More ad attributes: Strategy to decrease cost of clicks & getting more exposure | 02:15

Analytics for your ad clicks

How to set up Analytics for your Google Ads clicks | 02:45

Conclusion - Thank you for being a great student

Course certificate for this Ecommerce PPC Ads course: How to get it | 02:05

Thank you for being a great student in this Ecommerce PPC Ads course | 00:30

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Requirements

- Be excited to get highly-targeted shopping traffic to your website
- Have at least a tiny ad budget

Description

Updated 50% of the course for 2024!

Set up highly-converting Google Shopping ads that are made specifically to sell products. Get traffic that is shopping and ready to buy now, and learn how to optimize your ads to get the best leads cheaply.

Google product listing ads have a much higher click-through rate on the Google search result page than transitional Google Ads.Whether you are already running Google PPC ads (formerly known as Google AdWords) for your products or not, you should definitely run Google Shopping ads because they convert much better, are generally cheaper, and are made specifically to promote and sell products.If you want to sell more products, I strongly encourage you to run exactly these kinds of Google Shopping PPC ads. If you are not doing so already, you are missing out.

And if you've tried Google Ads PPC ads (formerly Google AdWords) or Facebook ads for products, and could not generate sales, this might be a better option for you since you will be capturing traffic that is already looking for what you are offering.Try this eCommerce PPC ads course today and begin running your ads soon.

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 600,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams.

BONUSES INCLUDED*

Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable* Personal invitation to my Facebook community after you complete the course so we can discuss your PPC strategies there too* My list of 50 business-success skills when you complete the course* Be entered to get chosen for my student of the month status and have your business featured

CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE  

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in Google Shopping Ecommerce PPC ads.

Who this course is for:

- People who sell products online
- Ecommerce businesses

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Testimonial

Google Shopping & Merchant Center course is very interesting, easy to understand and helps me a lot.



Mark W.

I like how Alex, thoroughly explains processes. And yet at the same time he keeps the pace moving. We are all busy. It seems like he strikes a very good balance. Plus, you can replay portions or pause if you are just setting up as he shows it.

Kristi S.

Thank you! The course was great

Ivanna T.

Yees, it was my good match so far

Amit R.

Talk to Monique