E-commerce Success 2024: Amazon, Ads, & SEO Strategies

Win at Ecommerce! Grow sales for your business with Google SEO, Amazon, Google Shopping ads, Facebook ads, and more

Created By Sharpening your Axe .
‍4.7 STAR RATING
8,234 students

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πŸ’‘ Looking for a clear roadmap to mastering Amazon, ads, and SEO for e-commerce success?

πŸš€ Ready to grow your online business and outshine competitors in 2024?
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πŸ“ˆ Want to optimize your product listings for higher conversions and visibility?

🎯 Craving actionable strategies to boost organic traffic and maximize ad performance?

πŸ’° Eager to learn techniques that drive consistent sales and profits?
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πŸ”‘ Dreaming of long-term e-commerce success with proven strategies that work?

IF YOU CAN RELATE TO ANY OF THESE, THEN Ecommerce Success COURSE IS FOR YOU

7 hours on-demand video

Learn at your own pace with over 5 hours of pre-recorded video lectures that you can access anytime.

24 downloadable resources

Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.

Access on mobile and TV

Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.

Full lifetime access

Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.

Certificate of completion

Earn a certificate upon completing the course, a valuable recognition of your accomplishment.

3 articles

Articles to help improve your knowledge on the course

What you will learn

- GROW your sales, and succeed with your business!
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- Dominate your niche on Amazon or sell from your website

- See the path to a 6 or 7-figure ecommerce business
- Gain Elearning savviness, and succeed in Elearning

- Get popular Ecommerce hashtags for social media

- PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly

- Learn the MOST EFFECTIVE Ecommerce strategies

- SEO to get buyers from Google search
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- Dominate your niche on Ecommerce sites and generate significant revenue

- WORLD-CLASS student support: I answer 99% of student questions within 24 hours

Course Content

19 sections β€’ 95 lectures β€’ 6h 53m total length

Welcome to the course and instructor introduction

Warm welcome to this Ecommerce course, and introduction | 02:30

Options to have a better course-taking experience | 03:11

Our strategy for optimal Ecommerce execution that we'll pursue in this course | 03:43

Google SEO and longtail keywords

Long-tail SEO keyword example that you can use in your Ecommerce strategy | 07:59

Introducing SEO for Ecommerce | 06:43

Keyword research example & getting you more comfortable exploring SEO keywords | 06:37

Voice search SEO - very pertinent in Ecommerce | 04:53

Webmaster tools to check search performance and crawling Β indexing status

Disclaimer to this section in case you don't have a website | 01:14

Setting up your Google Search Console to track ranking of your Ecommerce website | 03:18

Creating your sitemap.xml for your Ecommerce website SEO | 04:22

Submitting new URLs and checking for page status and indexing | 04:00

What if your page doesn't get indexed by Google | 04:11

Where your pages are ranking and page/query performance | 03:31

Google Analytics

Introduction to Google Analytics 4 | 03:34

Diving a little deeper into Google Analytics 4 | 02:44

Setting up Google Analytics 4 to track user activity on your Ecommerce website | 04:45

How To Connect GA4 To Your Website Data Stream | 09:28

Demo of Google Analytics 4 for a Google website and custom reports | 09:53

How to use the Google Search Console and Google Analytics together | 04:11

Creative ways to promote that can scale

Four great, creative ways to promote almost anything in Ecommerce in a big way | 10:42

Debugging possible causes of why people might not be buying with my own example

Debugging possible causes of why people might not be buying with my own example | 05:43

Amazon and large online retailers

Selling on Amazon vs. your own website - the Ecommerce conundrum | 03:10

Introducing JungleScout to help your Amazon Ecommerce business | 02:20

Amazon Dropshipping with price arbitrage

Introduction to Amazon Dropshipping and Amazon arbitrage | 06:19

Amazon arbitrage for white label products and two-step Dropshipping | 01:42

Tool for Amazon Dropshipping, price arbitrage, and Amazon buy box automation | 08:39

Different ways to create and source products with pros and cons

Different ways to get products to sell and their implications | 04:50

Reallife case study of a plan of how to create an Ecommerce brand

Real-life case study of a plan of how to create an Ecommerce brand |Β 11:11

How to get extra free trials on various tools, and a free domain name | 03:54

Miscellaneous sales tactics

Scarcity to boost Ecommerce sales | 02:51

Having a return policy to boost Ecommerce sales | 01:43

Sales Copywriting To Boost Sales Conversion Of Your Sales Page And Landing Pages

Section introduction to sales copywriting |Β 01:22

Emotional Intelligence And Neuroscience: role of emotions in buying decisions | 07:29

Title theoretical overview | 05:16

Examples of improving the headline for a website | 03:59

Effective subtitle that reinforces the sales message | 09:11

Subtitle examples | 05:34

Comparing our work to existing titles/subtitles & your exercise | 02:36

Introduction to using emotional words for sales copywriting | 05:27

Over 100 words that trigger emotion and aid you in your sales copywriting | 06:21

One more resource with hundreds of sales copywriting terms | 01:24

Sales copywriting exercise PART 1 - START | 02:10

Sales copywriting exercise PART 2 | 02:08

Sales copywriting exercise PART 3 | 02:10

Sales copywriting exercise PART 4 | 02:56

Sales copywriting exercise PART 5 | 05:10

Sales copywriting exercise PART 6 - CONCLUSION | 02:29

Sales copywriting exercise PART 7 - FURTHER IMPROVEMENTS | 04:55

Product descriptions that work by triggering the right buyer emotions | 07:44

Product descriptions examples | 07:29

Description copywriting exercise 1 | 03:18

Description copywriting exercise 2 | 07:18

Description copywriting exercise 3 - emotional imagery | 06:52

Description copywriting exercise 4 - rewrite a part of a sales description | 05:33

Description copywriting exercise 5 - interesting and inspiring language |Β 07:54

Nicer formatting with ChatGPT | 03:26

Review management on Amazon and similar on other large platforms

Section introduction on dealing with online reviews for your Ecommerce business | 02:10

If you are selling a book, what to do inside your book | 05:21

Review management from your product listing | 02:29

Community building overview | 06:03

Google shopping ads

Google shopping ads section introduction | 01:40

Visual difference of Google Shopping ads for Ecommerce vs. common Google Ads | 02:37

Creating your merchant account for your | 15:20

Starting to set up your product feed and linking it to your Google Ads |Β 03:55

Creating a Google Ads account and linking it to your Merchant Center account | 06:55

Setting up the Google Ads and Merchant Shopping ads and starting to run it | 08:23

Creating your first data feed | 01:47

Beginning to fill out your data feed | 01:30

Filling out the product feed | 02:09

Correctly setting your title attribute | 04:18

Final step - start running your ads | 01:42

Email list and autoresponder

Introduction to email marketing and autoresponders to boost your Ecommerce | 01:05

Difference of email autoresponder and email workflow | 03:14

My approach to sales copywriting | 02:21

Discussing MailChimp and pros and cons of other email marketing providers | 01:37

Designating a list | 04:10

Technically setting up the autoresponder in MailChimp | 02:25

Creating your first email in the autoresponder sequence of emails | 09:59

Second autoresponder email | 07:58

Example of a good B2B sales autoresponder with Helium 10 |Β 04:11

Third, fourth, fifth and further emails in your autoresponder | 09:54

Your lead magnet giveaway offer | 01:24

How to recruit affiliates to resell your product

Section introduction to recruiting affiliates to promote your Ecommerce business | 00:55

Your affiliate offer for recruiting affiliates to your product | 01:09

Recruiting from aggregator websites |Β 02:02

Case studies from recruiting affiliates | 01:29

Affiliate recruiting promotion strategies | 02:30

Affiliate program for your own website | 05:15

Selling offline in brick and mortar stores

Two case studies of products sold in stores and commentary | 04:48

Social media hashtags for Ecommerce

Social media hashtags for Ecommerce | 01:10

Ecommerce course conclusion Β Thank you for being a great student

Thank you for being a great student in this Ecommerce course | 00:30

Requirements

Be excited to sell more products in the most effective ways! Have an ecommerce business

Description


Learn the most effective ways to sell products, the best ways to get ahead of competitors, and how to dominate your product niche.

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If you have a trickle of sales, this course will help you turn that into a rover or an ocean of sales.
You will learn:
- SEO strategies to boost sales
- How to sell on AmazonHow to boost your product's landing page conversion
- How to run highly engaging and inexpensive ads for Ecommerce
- How to run retargeting ads

‍EVERY SECTION IN THIS ECOMMERCE COURSE WILL HELP YOU BOOST SALES

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Whether it is a section on being savvy about getting the best reviews possible on Amazon, retargeting ads, voice or traditional SEO, or anything else, every section of this course is geared towards helping you sell more of your products.

‍ARE YOU TRYING TO SELL ON FACEBOOK AND INSTAGRAM WITH ALMOST NO RESULTS?

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Most first-time marketers start on Instagram and Facebook. While you can sell a few products there, this course will show you optimal Ecommerce strategies and how to sell more effectively so you can generate 10x or 100x your current sales.For most small businesses, the sales don't come from social media unless you are already a social media star. But most of us aren't social media stars. For most small businesses, most of their Ecommerce sales come from potential clients searching for them on Google, which is SEO.

‍TREMENDOUS POTENTIAL IF...YOU SELL IN THE RIGHT PLACES USING THE RIGHT STRATEGIES

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If you become the #1 seller of a product in almost any niche, you can make a 5-figure or sometimes a 6-figure MONTHLY revenue. You just have to learn to sell, which is exactly what this course does. Don't waste more time struggling to sell products. Turn yourself into a real pro at selling your own product. You owe it to yourself and your business, and everyone who depends on you.Sign up today, and get started!

‍INSTRUCTOR BACKGROUND IN ECOMMERCE

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I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 750,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.I am an Ecommerce expert selling products online, and generating a multiple six-figure income. Some of my Ecommerce coaching clients have created million dollar businesses. In this course, I give you all my Ecommerce strategies that I've accumulated over my 15 years in online business.
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‍HOW TO THINK ABOUT ECOMMERCE

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The simple way to think about Ecommerce is simply as selling products online. But the very next step is deciding how and where to sell your products. There are so many options: your own WordPress store, your own Shopify store, selling on Amazon, Etsy, eBay, or a number of other marketplaces.It's also confusing what methods should be used. Some people say you should sell Ecommerce products by running ads. Even that can be confusing. Which ads? Google Ads, YouTube ads, Instagram ads, or Facebook ads? Even in Google ads, there are many different types of ads. There are the basic text-based Google ads and there are ads specific for Ecommerce. It can all be overwhelming.In this course, I'll outline a good-practice Ecommerce strategy for you to follow, and explain pros and cons to you at every step so you can empower yourself to always make the right decisions for your unique Ecommerce business.

‍Invest in your future. Enroll now.

Who this course is for:

- People with an eCommerce business
- If you have a product you are selling

enroll now

Testimonial

This course is helping me become better at selling. My role at work is to handle our ecommerce and online sales, and in this course I am seeing how to sell through SEO, better sales copywriting, ads, on Amazon. Great collection of ecommerce strategies that I can begin to immediately apply

Artem

Solid ecommerce training starting from foundational knowledge like how to get my products discovered through SEO, and then going on to Ecommerce through social media and ads. Very well rounded ecommerce course.

Hannah G.

Helpful ecommerce training. I like the wide approach focusing on Google search and leveraging demand for products, and also the focus on other marketing and sales channels including ads for ecommerce.



Lenny

Helpful ecommerce course. It looks like it will help me sell more products by using different sales channels, and I like how the course is showing how to personalize the course to your needs depending on whether there is search demand in ecommerce or you have to generate demand with ads or social media.

Jake

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