Mastering SEO for Event Success: Strategies for Planning, Marketing Management

Create a single successful event or event-series with effective event promotion, planning, management, and monetization

Created By Sharpening your Axe .
4.5 STAR RATING

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is this you?

you are...

🤔 Feeling overwhelmed by the ever-changing world of SEO?

🤯 Do you yearn for a comprehensive guide to unlock the power of SEO for your events?

🙌 Seeking to attract a targeted audience and maximize your event reach?

🏗️ Craving a clear roadmap to boost event visibility and drive registrations?

🎨 Ready to leverage SEO strategies for impactful event marketing?

💻 Dreaming of sold-out events and a thriving event management career?

IF YOU CAN RELATE TO ANY OF THESE, THEN THIS SEO COURSE IS FOR YOU.

7 hours on demand video

Learn at your own pace with over 7 hours of pre-recorded video lectures that you can access anytime.

1 downloadable resources

Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.

Access on mobile and TV

Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.

Full lifetime access

Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.

Certificate of completion

Earn a certificate upon completing the course, a valuable recognition of your accomplishment.

What you will learn

- Create a successful event series with a growing attendance

- Get publicity and press coverage for your events

- Learn to use social media and SEO to promote your events

- Get clients from events and make money from events

- Avoid liability protection and whether you should get insurance

- Monetize events in a most effective ways and get your attendees to maximize their spending

- Get personalized help from the instructor if you have specific questions

- Use events to promote any business, even if your business isn't directly an event-oriented business

- Join office hours with the instructor and get your questions answered by an expert in a conversation

- Learn how to hire staff

Course Content

22 sections • 90 lectures • 7h 7m total length

Course and instructor introduction

Welcome, what to expect, and how to take the course (02:47)

Elements of a successful event series & your first (06:43)

Event marketing

Creating an eye-catching event headline that will grab attention (07:07)

Writing a compelling event description (07:44)

SEO for your event page (05:12)

Event title quiz 2 questions

Posting your even online in event promotion websites

Section introduction - leveraging large websites to get many event attendees (02:37)

New: How to find good event websites for promotion (05:28)

Eventbrite and Meetup (03:43)

Walkthrough of posting your event on Eventbrite and Facebook (04:38)

Getting a big audience from existing groups on your first week (03:54)

Attend other events, see how they manage & network (03:03)

Repurposing your event content and doing content marketing with it

Repurposing your event content and doing content marketing with (05:55)

If you are an event planner like party planner or wedding planner

If you are an event planner like party planner or wedding planner (05:28)

Pre event marketing to generate buzz and keep audience engaged

Pre-event social media & email buildup checklist (also how to grow email list) (03:56)

Collecting email addresses and social media contact from attendees (04:00)

Facebook group idea (03:01)

Should you blog to promote events and how to get free content (02:37)

During and after-event marketing

During event social media marketing and spreading the sharing (04:22)

During event: Making people feel more welcome and promoting future events (02:42)

Post-event social media marketing (02:24)

Publicity and influencer marketing for events

How to get publicity by finding and attracting influencers to your attendance (07:19)

Resources and websites to get event publicity (04:11)

How to find journalists who cover events in your area (03:40)

Event management

Getting staff for your event as part of your event management (05:47)

Pitching event sponsors (06:25)

How to find contacts at companies that you can ask to sponsor your events (02:59)

Getting an event venue as part of your event management and event planning (05:15)

Prizes and raffles (04:41)

Dealing with vendors

Types of event vendors (06:49)

How to research vendors to make sure you hire the best (04:22)

Vendor negotiation tactics to get a better price (04:41)

Vendor negotiation continued (01:45)

Event insurance

Types of insurance and when each is appropriate (06:26)

Researching event insurance companies (04:20)

Event waivers (01:42)

How to get your waiver created (02:53)

Business registration for events

Business registration for events introduction (07:02)

Writing the event plan document

Event management checklist recapping much of the material covered in the course (08:38)

Event monetization

Ways to generate revenue for your event (06:23)

SEO for events

NEW! How to help your website's SEO and link-building with events (03:36)

How to get citations and brand mentions to help your Google search ranking early (06:01)

Event planning

What you can accomplish with events (01:31)

One time event vs. event series (05:06)

If event series, how often should the events occur? (04:16)

Should you have speakers or guests? Or should it be just you? (03:50)

Planning for event quality (04:46)

Planning for financial sustainability of the event series (06:41)

Event merchandise and branding strategy taken to the next level

Event merchandise and branding strategy taken to the next level (05:33)

Promoting your events with Facebook and getting extra reach

Getting extra sharing and engagement with Facebook events (05:53)

Example of how event listings get promoted (01:49)

Example of how to set up the event on Facebook (03:41)

Facebook Ads To Promote Events

Explaining the examples in the coming videos (01:18)

Note: What to do if you don't have a Facebook page (00:50)

Explaining the Facebook Business Suite and the Facebook Business Manager (05:34)

Setting up your Facebook business accounts and logging in (01:15)

Setting up 2-factor authentication for security - now required by Facebook (05:28)

Customizing your Facebook Business Suite dashboard (02:02)

The Facebook ad library for spying on successful competitor ads (10:02)

Options for creating your video ad (05:06)

Starting to use and explore your Facebook Business Suite and pages (05:07)

Organizing Facebook business accounts and pages (04:07)

Setting up your Facebook ad account and connecting it to a page (02:13)

Nuances of running ads for no profit, and how it compares to free strategies (06:14)

Three different ad strategies for running ads to content (07:05)

Creating your Facebook Pixel (now called data set), and connecting to website (15:10)

Setting up Facebook custom audiences (06:38)

Our ad strategy, and setting up our first ad - part 1 (08:38)

Creating an ad campaign part 2, starting to create our ad set (07:59)

Creating an ad campaign 3, finishing the ad set and targeting (05:31)

Campaign setup part 4 - finishing up the ad creative (04:34)

The option to boost posts with an ad for a specific post (06:19)

Setting up Facebook Pixel for a Shopify store, and connecting to Shopify (07:12)

Possible pitfall of using the Ad Manager with the wrong ad account (02:47)

Creating WaveIfYouLike custom conversions (05:11)

Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests (13:30)

Creating retargeting ads for Ecommerce products (06:28)

Connecting your Instagram account to also run Instagram ads through Facebook ads (04:09)

Ad creation and optimization checklist to stay on track (03:45)

Creative strategy for custom audiences (02:56)

Retargeting ads quiz (1 question)

Setting up your Facebook business page for running event ads

Facebook page for events - section introduction (00:44)

Creating a new Facebook business page so we can use it to run ads (02:20)

Page permissions and details (01:32)

Page banner size (02:28)

Setting up the profile and brand image (01:37)

How to set up your Facebook page screen name (02:23)

Facebook page call to action button and About section (03:41)

Basics of creating your website

What technology to use to create your website and should you do it yourself? (04:05)

Finding a good domain name (08:09)

Further resources

Course certificate: How to get it if you need it (04:54)

We are nearing the end of the course (03:05)

enroll now

Testimonial

Successful Events: Event Planning, Marketing & Management is very interesting and important in my endeavor.

Well constructed and easy to follow, good step by step explanations.

Mark W.

My work required me to take this course, but it isn't too relevant to the job itself. Despite that, the class had a ton of good information. Having more quizzes throughout would probably help with long-term comprehension, though.

Jordan M.

Excellent course, you can learn a lot of things that later on you can see them in practice. I have been working in the events and promotions the last three years.

And the info shared in this course is really important especially for the beginners and anyone who would like to deal with social media-campaigns doamain !! 5/5

Marianna C.

Great information. Not necessarily what I was looking for when signing up for an Event Planning course, but the information will help me in other aspects of starting a business or improving current business.

Got a lot out of the information and you can tell the instructor is very invested!

Amber M.

Talk to Monique